Implementation of the FusionR SFA field representative (mobile CRM) system for Central-Drinks Kft.
Central-Drinks Kft. is a beverage wholesale company and a member of the CBA Franchise network. It currently serves thousands of customers from 12 locations in Budapest and the central Hungarian region, moving a total of hundreds of thousands of hectoliters of goods. The company’s sales in 2012 was twenty billion forints, which consisted of a total of one million customer orders.
Central-Drinks Kft. wanted to replace its existing Windows Mobile-based mobile sales management system from another supplier with a more modern solution. During the needs assessment before the implementation, the following requirements were listed:
On-line pricing directly from the VERK/400 ERP system, inventory and current account information during order entry.
- On-line promotion and discount management based on data directly from the VERK/400 ERP system.
- On-line orders placed directly in the VERK/400 ERP system with immediate processing.
- Daily updated performance and sales statistics available for sales.
- Storage and viewing of electronic brochures, information sheets and other materials.
As part of the New Széchenyi Plan tender supported by the European Union, Central-Drinks had access to the new FusionR SFA system with 30 users, which ran parallel to the old Windows Mobile-based solution during the transition.
After training, the users received the Huawei MediaPad 7 Lite devices running FusionR SFA and with the Android 4.0 operating system.
The implemented FusionR SFA system, in addition to many functional innovations, represents a multi-generational advance in data processing speed and user experience for Central-Drinks Kft.
